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Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy
MSRP: $29.95
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Manufacturer: Random House Audio
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Buyology: Truth and Lies About Why We Buy Features

ISBN13: 9780739376010
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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Additional Buyology: Truth and Lies About Why We Buy Information

Among the long-held assumptions and myths Buyology confronts: Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
The fact is, so much of what we thought we knew about why we buy is wrong.

Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

 

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